Smiffys II to become official sales agents for Rubies UK.

Drawing on many years of experience and expertise in the independent sales area of the industry, the Smiffys team have been appointed as official sales agents for Rubies UK.

“We’re excited to bring the Rubies collection to our UK Smiffys customers, including the fantastic portfolio of licensed products the brand has long been known for. The synergy between the 2 brands is clear, offering both the Smiffys and Rubies ranges will allow our customers access to such a wide range of products to meet their needs.” – Sam Bucknall, Head of UK & EU Sales, Smiffys.

The deal comes as the industry heads into its peak season, with big movie releases and Halloween just around the corner.

“Rubies is tremendously excited to be represented by Smiffys II across the UK Independent retail landscape. Known for its exceptional customer service and breadth of distribution across UK retail, Smiffys leads the way in dress-up by supporting partners with its on time and on trend portfolio. Rubies is proud to add its predominantly licensed goods to Smiffys care.” – Pete Warton, Executive Director, Rubies UK.

Rubies full range of products will be available via the Smiffys sales team with immediate effect.

To find out more and place an order, please contact your sales representative, email us at sales@smiffys.com or call 0800 590 599