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Smiffys announce new licensing deal with Gang Beasts.

May 25, 2023 2 min read

Smiffys announce new licensing deal with Gang Beasts.

With the help of the licensing agent Toikido, Gang Beasts and Smiffys are coming together to create a new collection of dress up costumes and related accessories. Gang Beasts is a well-known multiplayer videogame and Smiffys are excited to launch a collection featuring their iconic logo and colourful game characters.

Gang Beasts was first released for PC and PS4 in 2017. But as the game grew in popularity, it was developed for Xbox one in 2019. Since then, the mischievous, floppy characters have continued to be loved and have wreaked havoc in the fictional meatropolis of Beef City. Gang Beasts is hysterically crazy, and Smiffys is thrilled to introduce this line.

Dominique Peckett, Smiffys Director commented “Gang beasts is an incredibly popular video game. I believe the chaotic, hilarious, and unpredictable personalities of the characters will translate perfectly into costume and accessories. We are delighted to have added Gang Beasts to our licensed portfolio”

"We are thrilled to be partnering with Smiffys to bring a range of Gang Beasts fancy dress costumes to their fans. Smiffys has a great reputation for producing high-quality costumes and we are confident they will bring the hugely popular characters to life in a fun and hilarious way. We can't wait to see fans dressed up as their favorite Gang Beasts characters at events and parties all around the world!" - Darran Garnham, CEO of Toikido.

The first range of Gang Beasts costumes and accessories is set to launch in Q4 of 2023.

Smiffys Gang Beasts collections will be available in the UK and EEA.



About Smiffys


Smiffys are a leading supplier of fancy-dress costumes, wigs, accessories and make up. The company, originally founded as R H Smith & Sons (Wigmakers) but now more commonly known as Smiffys, is a family-run company and has been in business since 1894.

Their promise is to provide value for money, innovative and fun designs for their customers who love to stand out from the crowd and celebrate in style with a sense of humour. They are proud to design all their costumes and accessories “in-house” in the UK.


About Toikido Ltd.

Toikido Ltd is a new KIND of entertainment company that sets itself apart. An innovative, fun and fast paced studio which has become renowned for growing global audiences through the creation of captivating toys for emerging digital brands.  

With a global reach Toikido offers an ecosystem across licensing, gaming, music, marketing and entertainment and is dedicated to developing its own exceptional intellectual properties (IP) across all entertainment genres.

Toikido was founded by serial entrepreneur Darran Garnham in 2020.